Use GDPR to aid your inbound marketing campaigns
Marketing is one of the most important strategies of any business. Be it a small business venture or a huge multinational company, the success of your business is ultimately dictated by effective marketing.
There are certain laws binding businesses all alike – right from corner stores to multinational companies. Some laws are different for kinds of companies and some apply pretty ubiquitously to all businesses.
GDPR is one of such regulations that applies to corporations and not small businesses only in the EU. The full form of GDPR is General Data Protection Regulation and it is yet to come into force. But before it does in 25th May of 2018, it will be advised that you gain proper understanding of what it is to avoid incurring losses and use to your aid, should there be any provision of doing so.
Details of GDPR
GDPR is a new data protection regulation as its name suggests, which, after coming into force will promote transparency in the way companies protect, store and process data. With recent incidents of data leaks in mind, this transparency only promotes users to incline towards companies that will not harm their privacy.
What is inbound marketing and how does GDPR affect it?
Depending on kind of marketing, there are chiefly two kinds of marketing – inbound and outbound. In outbound marketing, companies seek out people who do not know about them via text messages or emails and make them aware of their services. In inbound marketing, it is quite the opposite – in this kind of marketing, you reach out to customers who are already looking for you.
Inbound marketing tends to be more challenging because it asks you to create content that will make users leave their information for you to get in touch with them later. As you can understand, the interest of GDPR & inbound marketing goes hand in hand with each other.
Lead generation and will it be affected by GDPR?
Marketing officials, earlier this year, were concerned about how GDPR will affect inbound marketing. Lead generations could have also been affected by it. All of these were largely conjectures and now when the idea of GDPR is starting to appear clearer, it has become evident that lead generation will be slightly affected by the new regulations.
It is likely that because of more transparent data storage, you will see a decrease in the number of potential customers you can reach out to but on the positive side, you will only get customers who express genuine and stronger interest in your product.